Palm Belgian Craft Brewers is a Belgian family owned artisanal brewery that builds on a durable relationship with consumers who are looking for a unique taste and brand experience with authentic beers. They asked us to create a brand film that acts as an introduction to their company.
The film is shown in their visitor centre at the beginning of every brewery tour. People sit down in the theater so we decided to make a slow film, a film that amplifies the senses and expresses the values of the company.
Together with Palm and our film production team we started creating the visual guidelines and intentions. A visual experience of the world of Palm, the people, the craftsmanship, the beer. The film works as a teaser, a magnified, exalted perception and discovery of the brewery, craftsmanship, creativity and the environment. A focus on the sensual, with a microscopic look at the texture and color of beer and its ingredients.
Palm Belgian Craft Brewers
Director - Benoit De Clerck
Producer - PJ & Wouter Van Parys
DOP - Diego Dezuttere
Camera Assistant - Bart De Duytsche
Editor - Wouter Van Parys
Motion Design - Joren Peeters
Sound - Roundhouse
Grading - Nozon